delivering compelling, exclusive content for hospitals and healthcare providers, when and where they want it
RadioMD is the pioneer in healthcare Podcast production. Our team includes seasoned broadcasters, professional talk show hosts, physicians, producers, health and wellness journalists, and digital design, programming and marketing experts.
In addition to the turnkey, award-winning DoctorPodcasting System for healthcare organizations offering totally unique content featuring conversations with their doctors and staff heard on their websites and social media, RadioMD provides health conscious consumers over 14,000 health and wellness Podcasts on RadioMD.com -- one of the top health channels on iHeartRadio.
Content partners include the American Academy of Pediatrics, American College of Emergency Physicians, American College of Sports Medicine, American Lung Association, Academy of Nutrition and Dietetics, Autism Hope Alliance, Sharecare, and others.
Demographic and Listening Trends
Source: 2017 Edison Research and TritonDigital
% ever listened to a podcast
2017 (Estimated 112 Million)
Edison Research and Triton Digital, 2017
AGES of Podcast Listeners
Age 25-34 22%
Age 35-54 33%
Age 55 + 16%
71% of Podcast users are over the age of 25.
Almost half are over the age of 35.
Frequently Asked Questions
contact us with your questions
Unscripted, talk radio-style conversations with your doctors and staff members that educate your patients, promote your key service lines and enhance the digital experience for your users.
Professionally hosted and produced, your Podcasts are presented in a scrolling, searchable podcast library that easily embeds on your website and is optimized for computers, tablets and smartphones.
The DoctorPodcasting System includes distribution of your exclusive, on-demand content to iTunes and iHeartRadio, and direct links for your social media, doctors’ bios and other access points.
By improving the patient experience and providing an outstanding physician relations tool as your organization competes for both patients and top doctors and adapts to changing needs.
Healthcare consumers are searching online for detailed yet easy to understand information on conditions, treatment options and specialists, and your doctors are their most trusted resource.
The DoctorPodcasting audio content product enables your community to easily access this information, and provides you with a consistent source of exclusive, on-demand content for your website and social media.
On your website, social media, doctors’ bios, iTunes, and iHeartRadio (as well as other optional platforms including YouTube). First, you should provide as many easy access points as possible, leveraging your entire spectrum of marketing channels to generate awareness. Make sure not to hide your Podcasts; instead display them proudly.
We provide Best Practices and examples of how our clients creatively and consistently promote their podcasts, including their existing advertising campaigns, social media, news releases and e-newsletters, signage for cafeterias and waiting rooms, and direct mail and newsletters.
Links should be prominently displayed on your home page, landing pages, doctors’ bios, and within relevant sections such as staff, services, community, news, and about. And use your Daily Healthcast widget as a tool to promote your Podcast series.
Your community can listen online or download your Podcasts to any device, and listen while driving, working, exercising . . . perfect for multi-tasking and convenient for the end-user.
No, that’s another reason why doctors love this service! They only need a phone and a quiet room to connect with our state of the art digital studios where our professional talk host will conduct the interviews.
Each interview is about 10-minutes in length, and the amount of real time required from your doctors is only about 15 minutes, which includes a brief pre-record conversation with the host. Reason #2 for why your doctors will love this experience.
Yes, you’ll receive a Google analytics report each month, which includes demographics, and the number of plays and downloads for each podcast. Unique codes are available to help you track specific links or campaigns.
Because video, and reading for that matter, tethers the user to her or his device. Audio frees up the user – a quality convenience allowing them to consume your unique content while conducting other tasks like driving or riding a bike, jogging or mowing the lawn. The huge increase in Podcast consumption indicates that consumers want content that is mobile and multi-task friendly. Also, about 30% of people are “audio learners” that actually prefer to listen to information.
Further, quality video production requires significantly more time and resources to produce. Many professionals, including doctors, are more comfortable communicating via audio, where they can focus on their content and not on their appearance and mannerisms.
The ability to complete the audio interview in about 15 minutes without leaving the office or having to worry about how they look is something your doctors will truly appreciate.
What are Doctor Podcasts?
How does this help our hospital?
Where do consumers find our Podcasts?
Do our doctors need to go to a studio?
What amount of time is required by the Doctors and other Show Guests?
Will we receive analytics reports?
We already have video, why do we need Podcasts?